Jordan Banking & Financial Services Q4 2019
We hold a generally positive outlook for the Kenyan tourism industry and retain the view that latent untapped growthpotential will be gradually unlocked over the coming years. Prudent government efforts to bolster security have fared wellrecently as increasing tourism arrivals begin to bolster the market outlook. Growing low-cost flight networks, rising incomes and abroadening of source markets will all support our favourable view. Nevertheless, broad government support and encouraging highlevels of infrastructure and hotel investments will be absolutely crucial for the future success of Kenya’s tourism. That said, themarket will face headwinds from ongoing terrorism threats and potential political unrest.
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