Jordan Autos Report Q2 2016
BMI View:We hold a relatively cautious stance towards Jordanian new vehicle sales in 2016, with growingfears over the regional security situation outweighing what is a fairly propitious domestic macroeconomicbackdrop. For now, we expect a 3.7% fall in new vehicle sales, with several downside risks.
We expect new vehicle sales to grow 27.9%, boosted by steady economic growth, rising incomesand favourable demographics.
New registration fees for 2016 (based on engine size) could induce a move towards smaller, more fuelefficientcars.
In 2016, the Jordanian government will continue to promote electric vehicles (EV) as a sustainablemobility solution, as part of its pledge to increase the share of renewables in the country's energy mix to10% by 2020.
Hyundai Motors continues to dominate the Jordanian sales market, with a 35% market share in 2015.
Over the medium term, Hyundai could face an increased threat from second-placed manufacturer Toyota.
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