Japan Tourism Report Q3 2018
Japan's tourism industry has seen a strong start to 2018 with visitor numbers recording healthy growth, building uponthe double digit expansion achieved in 2017. As a result our outlook for the market remains positive with robust gains anticipatedacross all key market indicators over the course of 2018 and beyond. Strong growth in international arrivals combined with a large,affluent domestic market means Japan is attracting major investment from hotel groups and a number of new properties are underdevelopment, not only in Tokyo where a surge in travel is expected ahead of the 2020 Olympic Games, but also in a range ofdestinations across the country. Government investment in transport infrastructure and marketing campaigns will ensure growthrates are sustainable over the coming years.
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