Japan Tourism Q1 2019
Japan is a major market for tourism within the Asia Pacific region and has witnessed a tourism boom over previous yearsespecially coming from neighbouring countries such as China and South Korea. We expect to see relatively strong growth over thenext few years boosted by major sporting events such as the Tokyo Olympic Games which will take place in 2020. Japan also has anexcellent transport network and a well-established hotel market which facilitates travel but could lead to potential saturation ofsome key locations. Therefore, we expect to see a further push from the government to diversify and develop the industry in orderto maintain sustainable growth in the years to come. Environmental disasters such as the ones that took place in 2018 coulddampen the forecast and hinder Japan's objective of reaching 40mn tourist arrivals by 2020.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook