Japan Telecommunications Report Q2 2018
Although the Japanese telecoms market is currently effectively a triopoly, BMI believes that the mobile market shares willbe reshuffled in the near future, which, coupled with the emergence of a potential fourth operator, could invigorate the saturatedmarket. SoftBank will take a 51% stake in LINE Corp’s mobile virtual network operator (MVNO) division LINE Mobile. We see strongsynergies in the partnership: SoftBank’s share of the Japanese market will increase before its planned wireless unit listing at the endof 2018, while LINE will be able to streamline its focus on its new Line Financial division.We believe Rakuten's entrance as a fullfourth mobile operator will push prices lower, bring more competition and stimulate service innovation, but will not contributemeaningfully to additions in a saturated Japanese mobile market, forecasted to have a 137.4% penetration rate by 2022.
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