Japan Food & Drink Q3 2019
Slowing economic growth, coupled with a saturated food and drink market, will slow down spending on food and drinkin Japan. In the food sector, we note the Westernisation trend coming into play, with consumers opting for meats over traditionalseafood-heavy diets. For non-alcoholic drinks, the soft drinks sub sector continues its outperformance, with carbonated drinks abright spot. The alcoholic drinks sector, meanwhile, will see a slowdown in growth in spending terms, as the consumption tax hikewill negatively impact spending in the sector.
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