Japan Consumer Electronics Q4 2018
Japan is a high value and mature consumer electronics market where device ownership is widespread in all the mostimportant product categories - smartphones, PCs and flat-panel TV sets. It will continue to be a lucrative market in per capita termswith upside if new device categories gain mass market traction, but overall the growth forecast is subdued because of devicesaturation, sluggish economic growth and demographics. Meanwhile, in terms of the domestic consumer electronics industry, Japanis still an important node in regional supply chains, but faces intense competitive pressure from other developed economies inAPAC, as well as a threat from China's plans to move up the value chain.
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