Japan Consumer Electronics Q1 2019
Spending on consumer electronics devices is forecast to record modest growth over the medium term, but with astronger year in 2020 when TV set demand is boosted by upgrades ahead of the Olympics, and PC spending benefits from the endof official Microsoft support for Windows 7. Overall growth is limited by saturation and negative demographics, and the main enginewill be rising unit prices in the largest product categories, but this also relies on purchasing power growth. Therefore, the main risksare those potentially affecting the economic growth trajectory, such as negative spill over to Japanese export industries from the UStrade war against China or headwinds from higher oil prices.
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