Italy Tourism Q4 2018
Tourism will maintain solid growth in 2018, maintaining Italy's position as one of the world's most popular holidaydestinations. International visitor numbers continue to rise, supported by the country's broad range of attractions which mean it cancater to the vast majority of travel segments, including lucrative business travel as well as leisure, gastro and eco-tourism. Whilecompetition in the accommodation sector is already intense, the expansion of tourism to less explored regions of the country iscreating new opportunities for developers and international investor interest in the market remains high. As with other populartourism destinations in the region, however, opposition to mass tourism is growing and steps will need to be taken to ensure growthin the tourism industry remains sustainable.