Market Research Logo

Italy Tourism Report Q2 2016

Italy Tourism Report Q2 2016

BMI View: Italy has a very large and well-established tourism sector. The country is a popular destinationfor travellers from within Europe and across the world, drawn to its rich culture and exciting history. Overthe forecast period we see total arrivals to the country growing significantly, especially with a weaker euro,as economic conditions continue to improve in many of the key source markets. Many Asian and Middle-Eastern countries appear keen to develop improved travel links with Italy in the coming years, Qatar inparticular looking to Italy as a key destination. Although the tourism sector is large, it is currently saturatedand opportunities for new entrants may be limited. The high-end, luxury accommodation market isespecially well catered for in Italy, especially in the major cities. Opportunities may be offered by theemerging concept of green tourism; accommodation and establishments that offer visitors an eco-friendlyenvironment and operate in an environmentally focussed way. The growing popularity of such travel haslead to a planned Green Tourism Seminar in the country in 2016.

Key Updates And Forecasts

In December 2015, the first Italian official website aimed only at Russian tourists was opened. Thewebsite provides information on all cities and regions in the country, as well as accommodationavailability. Russia is currently a major source market for Italy and it is hoped that this website willfacilitate the arrival of even more tourists from the country.

In January 2016, the Italian government announced that EUR300mn will be made available for theprotection of cultural heritage throughout the country. This resource comes after recognition by thegovernment of the importance that history and culture hold in the plan to boost tourism revenue.

BMI Industry View
Table: Key Forecasts (Italy 2013-2020)
Industry Forecast
Table: Inbound Tourism (Italy 2013-2020)
Table: Tourism Receipts (Italy 2013-2020)
Table: Hotel Accommodation (Italy 2013-2020)
Table: Tourist Departures and Consumption (Italy 2013-2020)
Industry Risk/Reward Index
Table: Western Europe Risk/Reward Index
Market Overview
Competitive Landscape
Domestic Hotel Groups
Table: Domestic Hotel Groups
International Hotel Groups
Table: International Hotel Groups
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Weighting Of Indicators

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report