Wind Tre has emerged as the leading mobile service provider, although it will struggle toestablish its new identity in 2017/18. Iliad's arrival will put it under increased pressure, although Iliadcannot presume on low prices alone to differentiate itself in an already low-cost market. There is cleardemand for converged services - at the right price - and TIM is well-placed to capitalise on that demandthrough its partnership with fibre-focused Enel. Italy provides strong growth opportunities because it islagging behind most of its peers and there is a strong potential simply for catching up.
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The mobile market supports 82.97mn subscriptions, a yearly decline of 2.3%, reflecting a sharp decline inprepaid users as operators focus on more profitable customers.