Italy Food & Drink Q1 2019
After hitting a low in 2018 of 1.5%, food and drink spending will start to pick up in 2019 to 1.9% and stay at this levelthrough to 2022. This is low by regional standards and a reflection of the slow economic growth, an uncertain labour and stagnantreal wage growth. While there is demand for fresh, authentic produce that is locally sourced, this must be offered to consumers atlow prices as they will remain price conscious over the coming period. This is apparent in the sales of organic produce, which hasslowed from 10% in 2017 to 6.5% in H118. Discounters are thriving in this environment, with a stronger outlook for staple andtraditional food and drink products such as vegetables, fruit, pasta, wine and coffee.
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