Israel Consumer Electronics Report Q2 2015
BMI View: Israel has one of the most mature consumer electronics markets in the region, with a vibrantstart up community and strong government spending on ICT, in large part through the military, resulting inhigh penetration of PCs and smartphones. Although this leaves little opportunity for reaching newcustomers, Israel's rise as a key hub for global IT and CE vendors' research and development centres overthe last several years will help ensure continued replacement demand for consumer electronics productsover the five years to 2019. In January 2015, the Ministry of Communications awarded LTE spectrum to sixmobile operators, which will enable them to launch full scale LTE services. BMI expects this to lead to aburst of upgrades to 4G-enabled handsets among consumers, and to contribute to a continued rise in tabletPC sales, as operators seek to build value on their upgraded networks through encouraging multiple deviceusage.
Computer hardware sales: USD2.24bn in 2014, up 4.1% y-o-y in US dollar terms. Rising tablet salesput pressure on notebooks, while desktop sales continue to be supported by robust defence and ITmarkets.
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