Ireland Telecommunications Report Q4 2015
BMI View: Market consolidation has changed the competitive landscape of the Irish mobile market as theacquisition of O2 by 3 has created a new market leader on equal footing with Vodafone. The market hasreached maturity and growth will be driven by advanced technologies in data services. Bundling of fixedand mobile products is a critical strategy for operators eircom and Vodafone in saturated markets as itlowers churn and enables operators to sell new services to their customers. Eircom's investments into VDSLand FTTx have a positive impact on the broadband market, while UPC improves its speeds to compete withother operators. BMI foresees higher levels of advanced technological uptakes going forward as operatorsoffer innovative services to attract new customers and to retain existing clientele.
Mobile subscribers continue to decline in Q115, by 2% y-o-y, to reach 5.15mn. This is due to the removalof inactive prepaid subscribers and the decrease of dedicated mobile broadband subscriptions.
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