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Ireland Telecommunications Report Q2 2016

Ireland Telecommunications Report Q2 2016

BMI View: Bundling of fixed and mobile products is a critical strategy as it lowers churn and enablesoperators to sell new services to their customers. Operators are investing in advanced fixed and mobileservices, such as 4G, VDSL and fibre to attract consumers onto their platforms, while the market hasbecome more convergent, with Vodafone launching its TV service to join eir and Virgin Media in potentiallyoffering quad-play.. BMI foresees higher levels of advanced technological uptakes going forward asoperators offer innovative services to attract new customers and to retain existing clientele in both,especially as the potential for deepening remains strong, with many users still on DSL or 3G servicesavailable for migration.

Key Data

The mobile market reported net additions in Q315, after two quarters of consecutive losses (and fivelosing quarters in the last six). Volatility seems to lessen following the merger between 3 and O2, with5.11mn subscribers at the end of September 2015. 3/4G users grew by 36.1% y-o-y according to theregulator.

The entire broadband market grew by 0.6& y-o-y to reach 1.713mn at the end of Q315, but this wasdriven by the fixed segment, thanks to VDSL, which grew by 4.4% y-o-y while dedicated mobilebroadband declined by 9.6%.

The fixed voice market has declined, following a restatement from ComReg, reaching 1.49mn, a drop of2.5% y-o-y.


BMI Industry View
SWOT
Industry Forecast
Latest Updates
Structural Trends
Table: Telecoms Sector
Historical Data & Forecasts (Ireland 20132020)
Industry Risk Reward Ratings
Industry Risk/Reward Index
Table: Western Europe Risk Reward Index
Ireland
Market Overview
Market Drivers & Trends
Mobile
Wireline Voice & Broadband
PayTV/Convergence
Regulatory Development
Regulatory Overview
Mobile Termination Rates
Competitive Landscape
Table: Key Players: Ireland Telecoms Sector
Operators Data
Table: eir
Table: Vodafone
Table: 3
Company Profile
eir
Vodafone Ireland
Hutchison 3G Ireland
Demographic Forecast
Table: Population Headline Indicators (Ireland 1990
2025)
Table: Key Population Ratios (Ireland 1990
2025)
Table: Urban/Rural Population & Life Expectancy (Ireland 1990
2025)
Table: Population By Age Group (Ireland 1990
2025)
Table: Population By Age Group % (Ireland 1990
2025)
Glossary
Table: Glossary Of Terms
Methodology
Industry Forecast Methodology
Sources
Risk/Reward Index Methodology
Table: Risk/Reward Index Indicators
Table: Weighting Of Indicators

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