Iran Food & Drink Q1 2019
While our outlook for the Iranian food and drink industry remains positive over the medium term, the country is headingfor recession in 2019. Rial weakness and rising inflation will weigh on domestic consumption. High inflation rates are likely to be themain driver of nominal growth rates in the Iranian rial; however, the food sector is an essential item so we expect some sales growthas consumers change their spending patterns. Despite the circumstances, household incomes are seeing significant growth, whichhas the potential to shield some of the effects of crisis.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook