Iran Consumer & Retail Q4 2018
The outlook for the Iranian consumer is weaker compared to recent years. Socio-economic conditions havedeteriorated, leading to mass protests across the country. The re-imposition of US sanctions, which come into effect in two phasesin August and November 2018, and the subsequent depreciation of the rial will lead to inflationary pressures. Non-essential andimported consumer goods are the most affected by a weaker household spending environment.
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