Iran Consumer Electronics Q4 2018
We have made negative revisions to the Iranian consumer electronics forecast in the latest Q418 update to account forthe Trump administration’s abandonment of the Iran nuclear agreement in H218. We are now once again forecasting weak headlineeconomic performance including a negative recession in 2019, strong inflationary pressures and a currency drag – factors that willarrest stronger growth potential. That being said, low device penetration rates, rising purchasing power and supportivedemographics underpin the fundamentals of a positive device market. While the core scenario remains somewhat positive, risks areheavily weighed to the downside because of the sector specific operating challenges in the form of high tariffs and a large blackmarket, and at the national level political risk remains elevated due to uncertain geopolitical relations with the US and Saudi Arabia.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook