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Iran Consumer Electronics Report Q2 2016

Iran Consumer Electronics Report Q2 2016

BMI View: The easing of sanctions and a more supportive economic environment, particularly from 2017,will shift the Iranian consumer electronics devices market to a higher growth trajectory. Rising incomesand increased supply of devices should see domestic spending growth above the historical trend as vendorstap low device penetration rates in key categories such as notebooks, tablets and smartphones. The outlookis however still subject to uncertainty due to political risk and the low oil price. There is also downside dueto high import tariffs for devices, and embedded consumer behaviour in acquiring devices through informalchannels. Balancing these factors is our core scenario for a CAGR of 4.8% 2016-2020 to a value ofUSD10.1bn in 2020.

Latest Updates & Industry Developments

Computer sales: USD2.6bn in 2016 to USD3.5bn by 2020, corresponding to a compound annual growthrate (CAGR) of 4.8%. In a market with an installed base weighted towards locally assembled desktopsthere is a huge opportunity in the notebook and tablet markets, which we expect to outperform.

AV and gaming device sales: USD1.5bn in 2016 to USD1.8bn in 2020, a CAGR of 2.3%. TV setupgrade opportunity but AV market expected to underperform due to price erosion and cannibalisation ofdigital camera volumes as base of smartphone ownership broadens.

BMI Industry View
Latest Updates & Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
Table: Consumer Electronics Overview (Iran 2014-2020)
Industry Risk/Reward Index
Table: CE RRI Regional Score Breakdown, Q216
Table: MEA Consumer Electronics Risk/Rewards Index, Q216
Market Overview
Recent Developments
Table: PC Sales (Iran 2014-2020)
AV Devices
Table: AV Sales (Iran 2014-2020)
Mobile Handsets
Table: Mobile Communications (Iran 2014-2020)
Industry Trends And Developments
Regulatory Development
Competitive Landscape
Table: Hyperstar
Table: Refah Chain Stores Co
Demographic Forecast
Table: Population Headline Indicators (Iran 1990-2025)
Table: Key Population Ratios (Iran 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Iran 1990-2025)
Table: Population By Age Group (Iran 1990-2025)
Table: Population By Age Group % (Iran 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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