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Hungary Information Technology Report Q4 2015

Hungary Information Technology Report Q4 2015

BMI View: Forint depreciation against the US dollar in 2015 will be a drag on Hungarian IT marketgrowth, with our Hungary Country Risk team's more bearish forint view in Q4 reflected in a downgrade tothe IT market growth forecast in US dollar terms. The relatively weak outlook also extends over the mediumterm, with the Hungarian economy expected to remain regional underperformer, extending the trend ofrecent years. However, IT market spending growth should strengthen as the economic environmentimproves, particularly in the latter years of our forecast. This will enable vendors to tap into the potentialpresented by relatively low penetration rates, combined with declining device prices at the global level - aswell as strong cloud computing demand growth as solution supply and end-user awareness levels increaseover the medium term.

Headline Expenditure Projections

Computer Hardware Sales: HUF215.4bn in 2014 to HUF217.7bn in 2015, growth of 1.1% in localcurrency terms. Although growth in forint terms forecast, depreciation means this translates to acontraction of nearly 17% in US dollar terms - as well as a contraction in desktop, notebook and tabletshipments.


BMI Industry View
SWOT
IT SWOT
Political
Economic
Operational Risk
Industry Forecast
Table: IT Industry - Historical Data And Forecasts (Hungary 2012-2019)
Macroeconomic Forecasts
Economic Analysis
Table: Central Europe Underperformer
Table: Hungary GDP By Expenditure
Industry Risk Reward Index
Table: Europe IT Risk/Reward Index, Q4 2015
Market Overview
Hardware
Software
Cloud Computing
Services
Table: Public Sector* IT Spending (HUFbn)
Industry Trends And Developments
Table: Public Sector* ICT Investments And Expenditure (HUFmn)
Regulatory Development
Competitive Landscape
International Companies
Table: Lenovo
Table: SAP
Local Companies
Table: Neostratus
Table: NEXON
Table: Prezi
Regional Overview
Europe
Demographic Forecast
Table: Population Headline Indicators (Hungary 1990-2025)
Table: Key Population Ratios (Hungary 1990-2025)
Table: Urban/Rural Population And Life Expectancy (Hungary 1990-2025)
Table: Population By Age Group (Hungary 1990-2025)
Table: Population By Age Group % (Hungary 1990-2025)
Methodology
Industry Forecast Methodology
Sources
Risk/Reward Index Methodology
Table: It Risk/Reward Index Indicators
Table: Weighting Of Components

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