BMI View: Hungary is an important location for the production of IT hardware, as well as someoutsourcing services where it benefits from its status as a relatively low-cost market within the EU. Thelocal market is well developed, with high penetration of devices and solutions, albeit below the levels ofWestern European markets. The potential for convergence with its more advanced peers to drive spendinggrowth is however moderated by technology and demographic trends, which will have the most significantimpact on the hardware segment.
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Computer Hardware Sales: HUF198bn in 2017 to HUF205bn in 2021, a compound annual growth rate(CAGR) of 0.8% in local currency terms. Demographics, PC market saturation, competition fromsmartphones and declining demand for printers all weigh on the outlook and mute the upside potentialfrom purchasing power growth.