Hungary Consumer Electronics Q1 2020
The core scenario for Hungary's consumer electronics market is sustained growth in device spending that will beenabled by purchasing power gains for households as a tight domestic labour results in wage growth at the same time as theforint appreciates. This will allow vendors to bypass the limitations of a mature market where ownership is widespread, and there is ademographic drag, by creating a higher value sales mix. There are downside risks because the economic scenario could beundermined by weaker external demand, for instance if there is a eurozone recession, while the purchasing power outlook could belowered if investor concerns about Fidesz policy direction puts the forint on a weaker trajectory against the US dollar.
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