Greece's well-developed tourism sector is poised for further growth. This is driven by thecountry's reputation as a summer holiday destination, the ease and affordability of regional travel and theperception of Greece as a safe travel destination compared to competitors such as Egypt and Turkey. Themarket does face some downside risk stemming from the current economic crisis in Greece and its potentialconsequences for the country's membership of the EU which could have significant negative effects for theease of travel in and out of the country.
Latest Updates And Forecasts
The Greek National Tourism Office (GNTO) has a highly optimistic outlook for the tourism sector and in2017 expects the country to welcome over 30mn visitors. Our forecasts put total arrivals slightly lower at27.9mn in 2017, though we do note growth over the first half of the year has proven robust, which couldlead to an upwards revision of our forecasts.
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