Greece Telecommunications Report Q3 2015

Attention: There is an updated edition available for this report.

Greece Telecommunications Report Q3 2015

BMI View: We continue to hold a largely bearish view towards the Greek telecoms sector as a whole, withhealthy returns on investment precluded by its challenging economic climate. This is most reflected in themobile market, which is highly saturated, recording growth of just 0.2% over the course of 2014. Otherconcerning trends point to the shift away from postpaid to lower value prepaid subscriptions, meaningconsumers are spending less. The three major operators have all launched 4G services as of March 2015,but in this environment the outlook is less than optimal. Convergence remains the trend in the wirelinesector with Vodafone looking to acquire Forthnet. A compelling converged services provider shouldemerge in the near future, which would provide upside to the wireline broadband segment, but lead to athinning out of inactive mobile-only subscriptions as well as costly fixed voice lines.

Key Data

Subscriptions grew by 0.2% year-on-year to 15.557mn in 2014, lower than anticipated due to heavysubscriber losses at Cosmote in Q215.

The inclusion of inactive or rarely-used subscriptions weighs on ARPU figures disclosed by operators.Cosmote continued to outpace Vodafone in blended ARPU in Q414, although both players reversed thetrend for ARPU erosion as usage of voice and data services increased and unproductive inactive accountswere closed.

BMI Industry View
Operational Risk
Industry Forecast
Table: Telecoms Sector - Mobile - Historical Data & Forecasts (Greece 2012-2019)
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Greece 2012-2019)
Industry Risk Reward Ratings
Table: Western Europe Telecoms Risk/Rewards Index, Q315
Market Overview
Table: Greece Mobile Market Regional Comparisons, 2014
Key Developments
Mobile Growth
Market Shares
Table: Greek Mobile Market, Q414
Subscription Mix
Usage (MoU/ARPU)
Mobile Content
Mobile Operator Data
Table: Market Overview
Table: Cosmote
Table: Vodafone
Table: WIND Hellas
Mobile Content
Monetising Footfall
Interoperable M-Commerce A Stronger Proposition
Positioning Key To M2M Success
Regaining Control Of The Bill
Recent Developments
Fixed-Line Telephony
Table: Greece's Fixed Broadband Market, Q314
Table: Alternative Operators' LLU Connections, 2013-2014
Industry Trends And Developments
Regulatory Development
Regulatory Overview
Table: Greece Regulatory Bodies And Their Responsibilities
Legisation And Market Liberalisation
Regulatory Developments
Competitive Landscape
Key Players
Table: Key Players - Greece Telecoms Sector
Table: Selected Operators' Finance Performance
Company Profiles
Hellenic Telecommunications Organization (OTE)
Vodafone Greece
WIND Hellas
Hellas Online (HOL)
Regional Overview
Demographic Data
Demographic Forecast
Table: Population Headline Indicators (Greece 1990-2025)
Table: Key Population Ratios (Greece 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Greece 1990-2025)
Table: Population By Age Group (Greece 1990-2025)
Table: Population By Age Group % (Greece 1990-2025)
Table: Glossary Of Terms
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Risk/Reward Index Indicators
Table: Weighting Of Indicators

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