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Greece Telecommunications Report Q2 2016

Greece Telecommunications Report Q2 2016

BMI View: Our Q2 2016 update on the Greek telecommunications market presents a revised outlook forthe country's mobile and fixed-line subscriber sectors. We have also extended all of our forecasts through to2020. The revised mobile and fixed-line subscriber forecasts are based on a stronger performance for bothsectors in 9M15. The Greek mobile market added a healthy 517,000 new subscribers in the first ninemonths of 2015. Meanwhile, fixed-line connections contracted at a slower rate than we had previouslypredicted. We remain cautiously optimistic about the Greek market in general. The mobile market is highlysaturated and other concerning trends point towards a shift in low-cost prepaid services, meaningconsumers are spending less. The three major carriers had launched 4G services by the start of 2015.

Operators are expected to put a growing emphasis on the promotion of 3G and 4G subscriptions andservices over the next five years as a way of winning and retaining customers and boosting revenue.

Latest Updates And Industry Developments

Based on evidence of strong subscriber growth in the first nine months of 2015, we now estimate thatGreece had 16.242mn mobile subscriptions at the end of the year, up by 4% y-o-y and equating topenetration of more than 148%. We now predict just over 16.8mn mobile subscriptions and apenetration of 155.3% by the end of our new five-year forecast period to 2020.

The primary focus of Greece's three mobile network operators, Cosmote, Vodafone and WIND Hellas,is on the promotion of 3G and 4G LTE services. Customer numbers are expected to rise fromapproximately 7.59mn in 2015 to just over 8.85mn in 2020.

Using data from Cosmote (formerly OTE) for the first nine months of 2015, we now estimate thatGreece had 4.722mn fixed-line subscribers at the end of 2015, down by 1% y-o-y and equivalent to apenetration rate of 43.1%. Similarly, we now We estimate that there were 4.493mn fixed and mobilebroadband subscriptions at the end of 2015, up by 8.6% y-o-y. This will rise to 5.09mn by the end of2020, representing penetration of 47%.


BMI Industry View
Latest Updates And Industry Developments
SWOT
Industry Forecast
Latest Updates
Structural Trends
Table: Telecoms Sector - Historical Data & Forecasts (Greece 2013-2020)
Telecoms Risk/Reward Index
Industry Risk/Reward Index
Table: Western Europe Risk Reward Index
Greece Industry Risk Reward Index
Market Overview
Market Drivers And Trends
Mobile
Wireline Voice And Broadband
Pay TV/Convergence
Regulatory Development
Regulatory Overview
Table: Greece Regulatory Bodies And Their Responsibilities
Legislation And Market Liberalisation
Regulatory Developments
Competitive Landscape
Key Players
Table: Key Players - Greece Telecoms Sector
Table: Greece Mobile Market Overview 2012-2015
Table: Cosmote
Table: Vodafone
Table: Wind Hellas
Company Profiles
Forthnet
Hellas Online (HOL)
Hellenic Telecommunications Organization (OTE)
Vodafone Greece
WIND Hellas
Demographic Data
Demographic Forecast
Table: Population Headline Indicators (Greece 1990-2025)
Table: Key Population Ratios (Greece 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Greece 1990-2025)
Table: Population By Age Group (Greece 1990-2025)
Table: Population By Age Group % (Greece 1990-2025)
Glossary
Table: Glossary Of Terms
Methodology
Industry Forecast Methodology
Sources
Risk/Reward Index Methodology
Table: Risk/Reward Index Indicators
Table: Weighting Of Indicators

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