BMI View: After several years of difficult trading conditions, Greece's food and drink outlook is graduallystabilising. However, high unemployment and weak income rates continue to constrain the market'spotential. Essential products and basic ranges will remain central to the market with limited demand forpremium products. Budget supermarket chains are in a position to record growth and potentially capitaliseon the struggles of competing domestic brands.
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Greece's economic outlook, despite the latest round of bailout funding, remains tenuous and the countryis expected to record GDP growth of just 0.8% in 2017. Unemployment will remain high, at over 21%,particularly among younger population groups which will hamper growth in the food and drink sectors.