Global Food & Drink Q2 2018
Trends towards healthification will ramp up even more over 2018, with the incoming taxes on soft drinks in the UK andSouth Africa bringing more awareness to so-called 'junk foods'. Global companies continue to respond to this trend by investing innew startups and products, in an effort to turn around flagging sales. This has already continued in 2018 as vertical integration andacquisitions of niche brands remains a key industry driver. Combining technology with F&D will also be an ongoing theme forcompanies, as they look to add elements of innovation to revamp mature brands through online sales. Saturation in developedmarkets leads to strong opportunities for premiumisation, and a broad recovery in emerging markets will be critical for drivingrevenues in untapped areas.
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