Market Research Logo

Ghana Telecommunications Report Q2 2016

Ghana Telecommunications Report Q2 2016

BMI View: BusyInternet's migration to TD-LTE ensures its wireless broadband business can continue to operate in Ghana's mobile-centric telecoms market. However, high device costs and limited mobility will ensure that it does not disrupt the fast-growing 3G/4G mobile sector. BMI notes that demand for wireline and fixed wireless broadband services in Ghana - which includes the ageing WiMAX standard BusyInternet initially adopted - has limited mass-market appeal, primarily due to the lack of adequate fixed infrastructure, but also due to the high cost of devices such as mobile computers. By contrast, the 3G/4G user base is growing rapidly on the back of low prices and subsidised entry-level smartphones and tablets. Unsurprisingly, BusyInternet has elected to enter this more dynamic market, but we feel it will have a limited impact at best.

Latest Updates Latest Updates & Industry Developments Industry Developments

The Ghanaian mobile market grew by 10.7% year-on-year (y-o-y) in Q215 to reach 119.9% penetration. The prevalence of multiple SIM ownership supports our view of continued growth, but increases the risk of discounting of inactive SIMs over the coming years.

The mobile data market grew by 20.4% y-o-y to H115, driven by expanding network coverage, falling tariffs and increased availability of low-cost smartphones. MTN successfully bid on 800MHz spectrum, which will enable it to expand data networks into rural areas more quickly, while also putting further pressure on the underserved wireline broadband market.


BMI Industry View
SWOT
Industry Forecast
Latest Updates
Structural Trends
Table: Telecoms Sector - Historical Data & Forecasts (Ghana 2014-2020)
Industry Risk Reward Index
Sub-Saharan Africa Risk/Reward Index
Table: Regional RRI Comparison, Q216
Table: Sub-Saharan Africa Risk/Reward Index, Q2 2016
Industry Risk Reward Index
Market Overview
Telecom Market Overview
Market Drivers & Trends
Mobile
Wireline Voice & Broadband
Pay TV/Convergence
Regulatory Development
Regulatory Overview
New Operators Licensed
Mobile Banking
Spectrum Auctions
Quality of Service (QoS) Monitoring
Competitive Landscape
Table: Key Players - Ghana Telecoms Sector
Table: Ghana Mobile Market Overview
Table: MTN
Table: Vodafone Ghana
Table: Tigo
Table: Airtel
Table: Kasapa
Table: Globacom
Company Profiles
Vodafone Ghana
MTN Ghana
Demographic Forecast
Table: Population Headline Indicators (Ghana 1990-2025)
Table: Key Population Ratios (Ghana 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Ghana 1990-2025)
Table: Population By Age Group (Ghana 1990-2025)
Table: Population By Age Group % (Ghana 1990-2025)
Glossary
Table: Glossary Of Terms
Methodology
Industry Forecast Methodology
Sources
Risk/Reward Index Methodology
Table: Risk/Reward Index Indicators
Table: Weighting Of Indicators

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report