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Ghana Retail Report Q2 2017

BMI View: We maintain our positive outlook for Ghana's retail market on the back of an improving economic outlook from 2017. As the consumer outlook becomes more favourable, we expect retailers that cater to the low-end of the market to benefit due to low disposable income levels. Essential spending will remain dominant and stable throughout our forecast period, indicating limited opportunities for premium and luxury retailers.

The e-commerce market is gaining traction in Ghana thanks to infrastructural improvements and new agreements. Nigeria's Zenith Bank has launched a new service targeting online stores, which will allow online retailers and customers to safely process payments. Meanwhile, MallforAfrica.com is partnering with eBay to facilitate shopping and payments for Ghanaian consumers.
Pick n Pay, a South African groceries retailer that initially planned to open stores in Ghana in 2016, is now reported to be planning to enter the market in 2017.


BMI Industry View
Retail BMI View
SWOT
Retail SWOT
Industry Forecast
Retail Sector Forecast
Food, Drink & Tobacco
Table: Food, Drink & Tobacco Spending (Ghana 2014-2021)
Clothing And Footwear
Table: Clothing & Footwear Spending (Ghana 2014-2021)
Household Goods
Table: Household Goods Spending (Ghana 2014-2021)
Personal Care & Effects
Table: Personal Care Spending (Ghana 2014-2021)
Market Overview
Retail Market Overview
Competitive Landscape
Clothing & Footwear
Table: Selected Clothing & Footwear Retailers
Household Goods/Homeware/Home Improvement
Table: Selected Household Goods/Homeware/Home Improvement Retailers
Electronics
Table: Selected Electronics Retailers
Department Stores
Table: Selected Department Stores
E-Commerce
Table: Selected E-commerce/Online Marketplaces
Drug Store/Pharmacies
Table: Selected Drug Store/Pharmacies
BMI Industry View
Consumer Outlook
SWOT
Consumer SWOT
Industry Forecast
Headline Household Forecast
Table: Total Household Spending (Ghana 2014-2021)
Household Characteristics
Table: Household Income Data (Ghana 2014-2021)
Demographic Forecast
Structural Trends
Table: Labour Market Data (Ghana 2014-2021)
Table: Total Population (Ghana 2014-2021)
Glossary
Methodology
Industry Forecast Methodology
Sources

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