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Ghana Retail Report Q1 2017

BMI View: We hold a positive outlook on Ghana's retail market over our forecast period, driven by growing investment in retail space development in recent years. The country's household incomes will increase rapidly between 2015 and 2020, nearly doubling in local currency terms during this period. We expect growth in the retail sector to benefit from an increasingly favourable consumer outlook as well as booming investment from foreign brands.

Key Views And Developments

The e-commerce market is gaining traction in Ghana thanks to infrastructural improvements and new agreements. Nigeria's Zenith Bank has launched a new service targeting online stores, which will allow online retailers and customers to safely process payments. Meanwhile, MallforAfrica.com is partnering with eBay to facilitate shopping and payments for Ghanaian consumers.
Pick n Pay, a South African groceries retailer that initially planned to open stores in Ghana in 2016, is now reported to be planning to enter the market in 2017.


BMI Industry View
Retail BMI View
SWOT
Retail SWOT
Industry Forecast
Retail Sector Forecast
Food, Drink & Tobacco
Table: Food, Drink & Tobacco Spending (Ghana 2013-2020)
Clothing And Footwear
Table: Clothing & Footwear Spending (Ghana 2013-2020)
Household Goods
Table: Household Goods Spending (Ghana 2013-2020)
Personal Care & Effects
Table: Personal Care Spending (Ghana 2013-2020)
Market Overview
Retail Market Overview
Competitive Landscape
Clothing & Footwear
Table: Selected Clothing & Footwear Retailers
Household Goods/Homeware/Home Improvement
Table: Selected Household Goods/Homeware/Home Improvement Retailers
Electronics
Table: Selected Electronics Retailers
Department Stores
Table: Selected Department Stores
E-Commerce
Table: Selected E-commerce/Online Marketplaces
Drug Store/Pharmacies
Table: Selected Drug Store/Pharmacies
BMI Industry View
Consumer Outlook
SWOT
Consumer SWOT
Industry Forecast
Headline Household Forecast
Table: Total Household Spending (Ghana 2013-2020)
Household Characteristics
Table: Household Income Data (Ghana 2013-2020)
Demographic Forecast
Structural Trends
Table: Labour Market Data (Ghana 2013-2020)
Table: Total Population (Ghana 2013-2020)
Industry Risk/Reward Index
Sub-Saharan Africa Retail Risk/Reward Index
Table: Sub-Saharan Africa Retail Risk/Reward Index, Q117
Ghana Industry Risk/Reward Index
Rewards
Risks
Glossary
Methodology
Industry Forecast Methodology
Sources
Risk/Reward Index Methodology
Table: Retail Risk/Reward Index Indicators
Table: Weighting Of Indicators

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