Ghana, Kenya and Nigeria Information Technology Q4 2020

Ghana, Kenya and Nigeria Information Technology Q4 2020

Key View:

The short-term outlook for the IT markets on Ghana, Kenya and Nigeria have been lowered to account for theCovid-19 pandemic and subsequent socioeconomic shocks. The heightened economic uncertainty and global quarantine effortswill cripple short-term demand for IT hardware, software and services as businesses face a deteriorating environment. As demandlevels are deferred, we expect spending on non-essentials to be scaled back in the short term. Our core scenario is for pent-updemand to be unlocked from 2021 onwards, when the outlook is slated to improve. Ghana, Kenya and Nigeria have huge growthpotential based on a large and untapped population and enterprise base where device and solution penetration is behinddeveloped markets, and most other emerging or frontier markets. Strong investments into economic modernisation, power andenergy, construction, infrastructure and transportation and logistics will provide steady enterprise demand for a healthy IT marketgrowth, albeit from a nascent stage of development. However, the downside is that per capita IT spending is still low and demand isvulnerable to external shocks, especially in the commodity export economies of Ghana and Nigeria, while the operatingenvironment also presents major challenges such as logistics and IP protection.


Key View
SWOT
Information Technology SWOT
Industry Forecast
Ghana Industry Forecast
Kenya Industry Forecast
Nigeria Industry Forecast
Industry Risk/Reward Index
Middle East And Africa IT Risk/Reward Index Even Weaker On Covid-19, Oil Price Impacts
Market Overview
Ghana Market Overview
Kenya Market Overview
Nigeria Market Overview
Industry Trends And Developments
Ghana Industry Trends And Developments
Kenya Industry Trends And Developments
Nigeria Industry Trends And Developments
Competitive Landscape
Regional Overview
Ghana Demographic Outlook
Kenya Demographic Outlook
Nigeria Demographic Outlook
Information Technology Methodology

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook