BMI View: The IT markets of Ghana, Kenya and Nigeria have huge growth potential based on a large andrelatively untapped population and enterprise base where device and solution penetration is far behinddeveloped markets - and even most other emerging or frontier markets. The downside is, however, that percapita IT spending is still low and demand is vulnerable to external shocks, especially in the commodityexport economies of Ghana and Nigeria, while the operating environment also presents major challengessuch as logistics and IP protection.
Latest Updates And Industry Developments
Ghana Total IT Market Sales: GHS768mn in 2017 to GHS1.4bn in 2021, a compound annual growthrate (CAGR) of 15.8% in local currency terms. Rising incomes, population growth and economicmodernisation will drive IT market expansion, but a reliance on commodity exports and low incomes willcontinue to limit the potential for increases in per capita spending.