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Ghana, Kenya and Nigeria Consumer Electronics Q1 2019

Ghana, Kenya and Nigeria Consumer Electronics Q1 2019

Key View:

Ghana, Kenya and Nigeria are frontier markets that all have considerable device spending growth potential as a result oflow penetration rates in all major device categories that are far lower than developed and emerging markets. Performance was weakover 2014-2016 owing to low commodity prices and local currency depreciation, but we envisage a stronger trend over themedium term as vendors tap into pent-up demand and rising incomes with support from demographics. Growth prospects out to2022 will be further driven by solid economic modernisation efforts in all three markets and the steady increase in enterprisedemand for AV and PC hardware solutions.


Key View
SWOT
Consumer Electronics SWOT
Industry Forecast
Ghana Industry Forecast
Kenya Industry Forecast
Nigeria Industry Forecast
Industry Risk/Reward Index
Political Tensions Weigh On Middle East Consumer Electronics Index
Market Overview
Ghana Market Overview
Kenya Market Overview
Nigeria Market Overview
Industry Trends And Developments
Ghana Industry Trends And Developments
Kenya Industry Trends And Developments
Nigeria Industry Trends And Developments
Competitive Landscape
Ghana Demographic Outlook
Kenya Demographic Outlook
Nigeria Demographic Outlook
Consumer Electronics Methodology

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