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Ghana, Kenya & Nigeria Consumer Electronics Report Q4 2017

Ghana, Kenya & Nigeria Consumer Electronics Report Q4 2017

BMI View: Ghana, Kenya and Nigeria are frontier markets that all have considerable device spendinggrowth potential as a result of low penetration rates in all major device categories that are far lower thandeveloped and emerging markets. Performance was weak over 2014-2016 due to low commodity prices andlocal currency depreciation, but we envisage a stronger trend over the medium term as vendors tap pent-updemand, rising incomes, and with support from demographics. There is, however, still downside riskbecause low-incomes and commodity centric economies mean the devices markets are vulnerable toexternal shocks.

Latest Updates & Industry Developments

Ghana: Device sales of USD553mn in 2017 to USD791mn in 2021, a CAGR of 9.4%. A boomingsmartphone market will sustain device spending growth over 2017-2021 as rising incomes and anexpanding population continue to deepen the addressable market.


BMI Industry View
Latest Updates & Industry Developments
SWOT
Industry Forecast
Ghana
Latest Updates
Structural Trends
Table: Consumer Electronics Overview (Ghana 2015-2021)
Kenya
Latest Updates
Table: Consumer Electronics Overview (Kenya 2015-2021)
Nigeria
Latest Updates
Structural Trends
Table: Consumer Electronics Overview (Nigeria 2015-2021)
Industry Risk/Reward Index
Table: Middle East & Africa Consumer Electronics Risk/Reward Index, Q4 2017
Market Overview
Ghana
Computers
Table: PC Sales (Ghana 2015-2021)
AV Devices
Table: AV Sales (Ghana 2015-2021)
Mobile Handsets
Table: Mobile Communications (Ghana 2015-2021)
Kenya
Computers
Table: PC Sales (Kenya 2015-2021)
AV Devices
Table: AV Sales (Kenya 2015-2021)
Mobile Handsets
Table: Mobile Communications (Kenya 2015-2021)
Nigeria
Computers
Table: PC Sales (Nigeria 2015-2021)
AV Devices
Table: AV Sales (Nigeria 2015-2021)
Mobile Handsets
Table: Mobile Communications (Nigeria 2015-2021)
Industry Trends And Developments
Ghana
Consumer Electronics Trade
Table: Ghana Consumer Electronics Trade, 2011-2016
Industry Analysis
Kenya
Consumer Electronics Trade
Table: Kenya Consumer Electronics (CE) Trade, 2011-2016
Industry Analysis
Nigeria
Consumer Electronics Trade
Table: Nigeria Consumer Electronics (CE) Trade, 2011-2016
Industry Analysis
Regulatory Development
Ghana
Table: NITA
Kenya
Table: KICTA
Nigeria
Table: NITDA
Competitive Landscape
Consumer Electronics Companies - Ghana, Kenya & Nigeria
Consumer Electronics Vendors - EMEA, 2016
Table: Computer Hardware
Table: Audio Visual
Table: Mobile Handsets
Retailers - Ghana
Table: Selected Electronics Retailers
Table: Selected E-Commerce/Online Marketplaces
Retailers - Kenya
Table: Selected Electronics Retailers
Table: Selected E-Commerce/Online Marketplaces
Retailers - Nigeria
Table: Selected Electronics Retailers
Table: Selected E-Commerce/Online Marketplaces
Demographic Forecast
Table: Population Headline Indicators (Ghana 1990-2025)
Table: Key Population Ratios (Ghana 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Ghana 1990-2025)
Table: Population By Age Group (Ghana 1990-2025)
Table: Population By Age Group % (Ghana 1990-2025)
Demographic Outlook
Table: Population Headline Indicators (Kenya 1990-2025)
Table: Key Population Ratios (Kenya 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Kenya 1990-2025)
Table: Population By Age Group (Kenya 1990-2025)
Table: Population By Age Group % (Kenya 1990-2025)
Demographic Outlook
Table: Population Headline Indicators (Nigeria 1990-2025)
Table: Key Population Ratios (Nigeria 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Nigeria 1990-2025)
Table: Population By Age Group (Nigeria 1990-2025)
Table: Population By Age Group % (Nigeria 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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