Ghana Insurance Q4 2019
Both Ghana's life and non-life insurance segments are set to grow strongly over the next five years, with life insuranceoutpacing non-life insurance. We foresee significant investment opportunities across both major segments, thanks to theunderdeveloped nature of Ghana's insurance industry in combination with the country's fast-growing economy, falling interest ratesand robust consumer and business spending. As the country's poverty levels continue to fall, we also note the rapidly growingpopularity of micro-insurance products in the country. With relatively few multinationals currently established in Ghana, overseasproviders will be able to take advantage of a favourable competitive landscape and low penetration levels.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook