Ghana Insurance Q1 2019
Ghana's insurance industry is set to grow quickly but remain largely under-developed over the next few years. Thisshould present significant growth opportunities to multinational providers and investors. Against the backdrop of a fast-growingeconomy and falling interest rates, robust consumer and business spending will drive demand for key lines, including life andproperty insurance covers, as well as more niche products, such as health and personal accident and credit and financial guaranteeinsurance. As the country's poverty levels continue to fall, we also note the rapidly growing popularity of microinsurance products inthe country. With relatively few multinationals currently established in Ghana, overseas providers will be able to take advantage of afavourable competitive landscape and low penetration levels. However, rising inflationary pressures and potential currencydepreciation are among the headwinds facing investors.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook