Market Research Logo

Ghana Consumer & Retail Report Q4 2017

Ghana Consumer & Retail Report Q4 2017

BMI View:

We hold our positive consumer outlook for Ghana over the remainder of 2017 and in 2018. The country's economy will experience robust growth, underpinned largely by the strong performance in the hydrocarbons sector. Monetary easing will boost access to credit, while cooling inflation will further support household purchasing power. Nonetheless, incomes will remain relatively low in the medium term and a still difficult situation in the labour market will keep consumer spending below its vast potential.

Ghana's economy will experience a strong rebound in 2017 and 2018, following a challenging 2016. Economic gains will be led primarily by the strong performance of the hydrocarbons sector, though the large services sector will also begin to accelerate as monetary easing gradually boosts credit to consumers.

The large agricultural sector will offer a somewhat more mixed picture over a multiyear time horizon, with structural constraints set to weigh on growth, though this will not be sufficient to undermine the largely positive economic trajectory of the country. In light of these factors, our Country Risk team expect that Ghana's economy will see real growth of 6.3% in 2017 and 6.1% in 2018, up from 3.5% in 2016.

BMI Industry View
Consumer Outlook
Consumer & Retail SWOT
Industry Forecast
Consumer Spending
Total Household Spending
Table: Total Household Spending (Ghana 2015-2021)
Essential/ Non Essential Spending
Table: Essential And Non Essential Spending (Ghana 2015-2021)
Food, Drink And Tobacco
Table: Food And Drinks (Non-Alcoholic, Alcoholic and Tobacco) Spending (Ghana 2015-2021)
Clothing And Footwear
Table: Clothing And Footwear Spending (Ghana 2015-2021)
Household Goods
Table: Household Goods Spending (Ghana 2015-2021)
Personal Care And Effects
Table: Personal Care and Effects Spending (Ghana 2015-2021)
Tourism Spending
Household Characteristics
Table: Household Income Data (Ghana 2014-2021)
Demographic Forecast
Table: Total Population (Ghana 2014-2021)
Table: Labour Market Data (Ghana 2014-2021)
Market Overview
Retail Trends
Clothing And Footwear
Table: Selected Clothing And Footwear Retailers
Household Goods, Homeware And Home Improvement
Table: Selected Household Goods/Homeware/Home Improvement Retailers
Table: Selected Electronics Retailers
Department Stores
Table: Selected Department Stores
E-Commerce And Online Market Places
Table: Selected E-commerce/Online Marketplaces
Pharmacies And Drug Stores
Table: Selected Drug Stores/Pharmacies
Industry Forecast Methodology

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report