Ghana Consumer & Retail Q1 2020

Key View:

We have a positive outlook for the Ghanaian consumer in 2020. Increasing output in key economic sectors such asmining, manufacturing and construction will improve the employment prospects of consumers in the country and support wagegrowth. Furthermore, easing inflationary pressures will continue to support consumer purchasing power while historically lowinterest rates are resulting in improved access to credit.

Key View
Consumer Outlook
Consumer & Retail SWOT
Industry Forecast
Consumer Spending
Household Characteristics
Consumer Demographics
Market Overview
Retail Trends
Consumer & Retail Glossary
Consumer & Retail Methodology

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