Germany Tourism Report Q1 2016
BMI View: Germany's tourism market is very mature, and high levels of growth are unlikely. Conversely, itis also well-diversified and should prove robust in the event of any economic event. There is a strong mix ofbusiness travellers and cultural tourists, and there are also a number of major cities that are increasinglyattractive to tourists from throughout the world. Munich and Berlin in particular are popular, and haveexperienced a significant amount of investment in recent years as inbound arrivals have grown.
Hotel groups have begun to look at second tier cities for future investment considerations, however.
European issues, including the migrant crisis and any economic downturns, would negatively affectdemand, but in an attempt to diversify source regions Germany has moved to grow close to Asian Pacificcountries (in particular China), which has also drawn the interest of Asian hotel groups looking to leveragetheir brand recognition within the luxury tourism sector.
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