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Germany Tourism Report Q1 2016

Germany Tourism Report Q1 2016

BMI View: Germany's tourism market is very mature, and high levels of growth are unlikely. Conversely, itis also well-diversified and should prove robust in the event of any economic event. There is a strong mix ofbusiness travellers and cultural tourists, and there are also a number of major cities that are increasinglyattractive to tourists from throughout the world. Munich and Berlin in particular are popular, and haveexperienced a significant amount of investment in recent years as inbound arrivals have grown.

Hotel groups have begun to look at second tier cities for future investment considerations, however.

European issues, including the migrant crisis and any economic downturns, would negatively affectdemand, but in an attempt to diversify source regions Germany has moved to grow close to Asian Pacificcountries (in particular China), which has also drawn the interest of Asian hotel groups looking to leveragetheir brand recognition within the luxury tourism sector.


BMI Industry View
Table: Key Forecasts (Germany 2012-2019)
SWOT
Tourism
Industry Forecast
Table: Inbound Tourism (Germany 2012-2019)
Table: Tourism Receipts (Germany 2012-2019)
Table: Hotel Accommodation (Germany 2012-2019)
Table: Tourist Departures and Consumption (Germany 2012-2019)
Industry Risk/Reward Index
Table: Western Europe - Tourism Risk/Reward Index
Market Overview
Competitive Landscape
Domestic Hotels
Table: Domestic Hotels
International Hotels
Methodology
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Weighting Of Indicators

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