Despite an increasingly challenging operating environment, Germany will remain one of themost attractive medical device markets in Western Europe, testament to the underlying strength of theGerman economy and a commitment to maintain a high quality healthcare service. However, sustaineddownward pressure on prices, particularly from co-operative purchasing and tenders, as well as reducedreimbursement rates, will continue to hit profit margins.
Latest Updates And Key Forecasts
We have revised downwards our market forecast and now project that the market will grow at a2016-2021 CAGR of 5.5% in local currency terms and 3.9% in US dollar terms, which will takeexpenditure to EUR29.6bn (USD30.5bn). The market will be driven by ageing demographics and newtechnology acquisition.