Germany Information Technology Report Q2 2016
BMI View: We retain our long-held view that Germany's IT market is lucrative due to an affluent consumer base and strong demand from a diversified enterprise base, and we envisage significant opportunities for vendors at the premium end of the market. Enterprise adoption of complex, high-value solutions is expected to increase over the medium term as modernisation is promoted through the 'Industrie 4.0' initiative. The deepening of the enterprise applications and infrastructure markets through cloud computing services is another area where vendors can capitalise on robust demand growth. The overall growth outlook is however subdued due to a weak economic outlook and the saturation of core device and application markets in Germany. We forecast a CAGR of 2.7% for IT spending to a total of EUR60.32bn in 2020, with the hardware segment expected to exhibit the weakest growth. Latest Updates And Industry Developments
Computer Hardware Sales: EUR24.6bn in 2016 to EUR26.6bn in 2020, a compound annual growth rate (CAGR) of 1.8%. After weak performance in 2015, we expect a gradual medium-term recovery in hardware spending, though growth rates will on the whole remain subdued as a result of the maturity of the market.
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