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Germany Information Technology Report Q2 2015


Attention: There is an updated edition available for this report.

BMI View: We have downgraded the growth outlook for the Germany's IT market this quarter as a result ofthe economic slowdown and heightened regional economic downside risk. However, we expect totalspending will continue to increase in each year of our forecast, with demand for IT services including cloudcomputing and big data forecast to outperform. Additionally, Germany continues to attract inwardinvestment from leading global IT market vendors, with the Internet of Things investment a leading trend in2014 and early 2015. Vendors are attracted to Germany by, an educated workforce and the presence ofseveral major IT companies in the market. There is however downside from IT market trends as well aseconomic headwinds. For instance, the issue of data security and privacy, which has implications for arange of IT products and solutions, continues to be a concern for German public and private sectordecision makers.

Headline Expenditure Projections

Computer Hardware Sales: EUR24.5bn in 2014 to EUR24.3bn in 2015, a decrease of 0.9%. Thedesktop and notebook markets have stabilised after decline 2012-2013, but a slowdown in tablet demandand price erosion across all categories will result in value contraction in 2015.

Software Sales: EUR8.5bn in 2014 to EUR8.8bn in 2015, an increase of 3.4%. Software spendinggrowth is forecast to decelerate from 2014 as operating system (OS) upgrade spending was broughtforward by the withdrawal of Microsoft support for the legacy XP OS in April 2014.

IT Services Sales: EUR18.4bn in 2014 to EUR19.5bn in 2015, an increase of 6.0%. Increased adoptionof outsourcing, cloud computing and big data services will ensure IT services outperformance over themedium term.


BMI Industry View
SWOT
IT SWOT
Wireline SWOT
Political
Economic
Operational Risk
Industry Forecast
Table: IT Industry - Historical Data And Forecasts (Germany 2012-2019)
Macroeconomic Forecasts
Economic Analysis
GDP By Expenditure
Table: GDP By Expenditure (Germany 2012-2019)
Industry Risk Reward Ratings
Europe Risk/Reward Index
Table: Europe IT Risk/Reward Index, Q215
Market Overview
Hardware
Software
Services
Industry Trends And Developments
Regulatory Development
Table: Government Authority
Competitive Landscape
International Companies
Table: Microsoft
Table: IBM
Domestic Companies
Table: Software AG
Table: T-Systems
Table: MSG Systems
Table: Materna Information & Communication
Table: Allgeier IT Solutions
Table: GFT Technologies AG
Company Profile
SAP
Table: SAP Financial Performance Breakdown
IBM
Table: IBM Acquisitions, 2012 (Total Value, USD3.964bn)
Table: Financial Performance By Division (USDmn unless otherwise stated)
Microsoft Corporation
Table: Microsoft Financial Performance By Division (USDmn)
Lenovo Group Ltd
Table: Revenue By Region (USDmn)
Table: Operating Margin By Region (%)
Table: Strategic Partnerships & Acquisitions
Regional Overview
Demographic Forecast
Demographic Outlook
Table: Population Headline Indicators (Germany 1990-2025)
Table: Key Population Ratios (Germany 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Germany 1990-2025)
Table: Population By Age Group (Germany 1990-2025)
Table: Population By Age Group % (Germany 1990-2025)
Methodology
Industry Forecast Methodology
Sources
Risk/Reward Index Methodology
Table: It Risk/Reward Index Indicators
Table: Weighting Of Components

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