Germany Consumer Electronics Q4 2018
Germany is a mature and high-value consumer electronics market, but this means that there is no volume growthengine for vendors to tap in major product categories such as smartphones, PCs, and TV sets. The trajectory of the market willtherefore be determined by vendors' ability to generate a higher value sales mix through innovation and marketing, while there isalso upside potential in new technologies like VR/AR, wearables and smart speakers. Downside risks include a disorderly Brexit andescalation of Trump's trade war, which could result in a weaker outlook for German economic performance and consumersentiment.
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