Market Research Logo

Germany Consumer Electronics Q4 2018

Germany Consumer Electronics Q4 2018

Key View:

Germany is a mature and high-value consumer electronics market, but this means that there is no volume growthengine for vendors to tap in major product categories such as smartphones, PCs, and TV sets. The trajectory of the market willtherefore be determined by vendors' ability to generate a higher value sales mix through innovation and marketing, while there isalso upside potential in new technologies like VR/AR, wearables and smart speakers. Downside risks include a disorderly Brexit andescalation of Trump's trade war, which could result in a weaker outlook for German economic performance and consumersentiment.

Key View
Industry Forecast
Industry Risk/Reward Index
Europe Consumer Electronics Risk/Reward Index: France And Austria Raise Average Score
Market Overview
Industry Trends And Developments
Regulatory Development
Competitive Landscape
Germany Demographic Outlook
Consumer Electronics Methodology

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report