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Germany Consumer Electronics Q3 2019

Key View:

The maturity of the German consumer electronics market means growth opportunities will be limited and vendors willprimarily rely on replacement purchases by existing owners of smartphones, PCs, flat-panel TV sets and audio equipment. There will,however, be modest support from euro appreciation that will drive purchasing power growth, as well as opportunities in newerdevice categories where ownership is less widespread, such as wearables, AR/VR and smart assistants. The risks to our core scenarioof moderate spending growth are weighed to the downside as there is potential for political and economic developments at bothdomestic and regional levels to disrupt growth in household purchasing power over 2019-2023.

Key View
Industry Forecast
Industry Risk/Reward Index
Slow Economic Growth Weighs On European Consumer Electronics Sales Outlook
Market Overview
Industry Trends And Developments
Competitive Landscape
Germany Demographic Outlook
Consumer Electronics Methodology

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