Germany Consumer Electronics Q1 2019
The consumer electronics market is mature in Germany, which means there is limited volume growth potential.However, vendors should benefit from higher unit prices as purchasing power increases and from opportunities throughtechnological innovation in fields such as AR/VR and wearables. Germany is also an important centre in Europe for the electronicsindustry as a major producer of integrated circuits. The risks to our core scenario of moderate spending growth are weighted to thedownside as there is potential for political and economic developments at both domestic and regional levels to disrupt growth inhousehold purchasing power over 2019-2022.
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