France Consumer Electronics Q4 2019
France is a mature consumer electronics market where the majority of sales are derived from consumers replacingexisting devices, and as such volume growth potential is limited in the PC, TV set and smartphone categories, so vendors will rely onhigher value sales to generate growth. They will receive a boost in this effort in 2020 from euro appreciation against the US dollarthat will increase local currency import affordability, and there are also opportunities for faster growth around newer technologiessuch as wearables and AR/VR. The key risks are external ones that could derail France's economic growth trajectory, including adisorderly Brexit, ECB tightening, negative spillover from the US trade war, or instability within the eurozone as a result of populisteurosceptic forces.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook