Finland Insurance Q1 2019
Growth prospects for Finland's insurance industry are mixed. On the one hand, high average income levels and strongawareness of the benefits of insurance cover mean that consumer demand is high and the market is supported by competitive anddiverse providers. On the other hand, the maturity of the market, particularly the life insurance segment and key non-life segments(such as property and motor insurance) means that growth trends remain subdued. As a result, while written premiums areexpected to expand slowly, insurers will need to differentiate themselves from the competition through product innovation andimproved services in order to achieve more significant growth rates.
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