Europe Telecommunications Q2 2019
Despite differences between the more developed Western European markets and the emerging markets of Central andEastern Europe, the overall strategies of the various operators in the region remain the same, albeit at different stages. As thepotential for organic growth is limited, operators aim to migrate customers to more advanced plans and upsell new services as partof a convergent strategy. As a consequence, content is one of the main drivers of diversification and expansion. Competition willfocus on services rather than networks, both in the consumer and enterprise segment, but these still require funding, withinvestments under pressure from low prices. A downside risk remains operators' struggle to convince consumers to switch to moreadvanced technologies, such as fibre and LTE. Several countries are expected to hold auctions for 5G frequencies in 2019/2020, inline with the European Union's plan to launch 5G networks in 2020.
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