Europe Food & Drink Q4 2020
Food and non-alcoholic drinks spending will be stronger in 2020 as consumers increase their focus on prioritypurchases, particularly grocery products. Alcoholic drinks spending and consumption is projected to contract in 2020 due torestrictions on alcoholic drinks trade and shifting consumer purchasing patterns. We forecast food and non-alcoholic drinksspending growth to remain positive over the remainder of our 2020-2024 forecast period with permiumisation andhealthification being key consumer trends. Alcoholic drinks spending and consumption will begin to recover from 2021 aseconomic activity increases.
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