BMI View: The outlook for the food and drink industry in Europe is fairly muted, although we expectgrowth in food sales to pick up towards the end of our five-year forecast period, in 2021. The less developedmarkets of Central and Eastern Europe have most scope for growth, but across the continent we seepremiumisation and convenience retail, as well as the continued appeal of discount retail, drivingdevelopments in the market over the medium term.
Key Trends And Industry Developments
We forecast that spending on food in Europe will grow by an average of just over 3% a year over ourforecast period to 2021, picking up towards the end of this time. By that year spending will beUSD1.51trn.